Monday, October 1, 2018

Musician Websites & Social Media Profiles

One of the things I love to do is to design websites for musicians, and create social media profiles.  Since I first started this in 1998, the internet has changed drastically.  And the advent of social networks like Myspace and later Facebook, Twitter, and later Instagram, Pinterest and later SnapChat have made it increasingly difficult for musicians to get their profiles in front of the most people at one time.  It used to be very easy.   All it took was to have a website and a Myspace profile.  Most people would search for the musician on Myspace and if they liked them, follow a link to their website.  But now it's incredibly complicated.  In order to get the most exposure, musicians MUST have profiles on all of the typical social networks (Facebook, Twitter, Instagram, Pinterest, Google+), as well as the music networks: Spotify, iTunes, Google Play, Amazon Music, BandCamp, Reverb, IndieOnTheMove, and SonicBids.  And if musicians want to get gigs, they have to be listed on Gigmasters.com and Gigsalad.com as well as sites like wedding.com for wedding gigs.  Music teachers must have active profiles on lessons.com, privatelessons.com and musiclessons.com.  All of these sites cost money.  Facebook, Twitter, Instagram cost money to advertise (otherwise the pages will stay low in the algorithms, making it impossible for fans to find them unless they actively search.

So what is a musician to do?  

They must either hire someone like me to create and regularly update all of these platforms, or they must do it themselves using one of the "free" platforms such as Wix, Weebly, Bandzoogle, Bandcamp,  or Noisetrade.

Why would a musician want to do it themselves?  

In the long run, it won't save you any money.  Most of these "free" sites are not really free.  They give you a 30 day free trial, and then you have to register or they will drop you (keeping your information but no way for fans to contact you).  The other "free sites" such as Blogger, and Wordpress have a steep learning curve and it's practically a full time job keeping all of these profiles updated and current.  You will end up spending more time on social media (which is what they want) than practicing your instrument, learning new material, and playing gigs.

Wouldn't it be better to hire someone to do this for you?

Here's where I come in.  I do this for a living.  I'm super efficient and can get you up and running with the 9 most important sites within a few hours.  Updating takes a couple hours a week.  Getting you gigs and keeping your calendar busy becomes your primary focus, and I take over all of your social media marketing.

What does it cost?

It's not that much considering how much time it would take you to do it all every week.  My rates are super affordable.  I'm a musician too and I know how it works.  Contact me, we can work it out!  

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